Brim with Potential.

Client: Impression Ventures
Agency: Conflict

Scope of work 
Wordmark
Card design
Packaging design
Photography direction
Collateral
Brand standards

Brim is a new kind of credit card company: the first in Canada to not be affiliated with a bank. Today, people all over the world are pushing back against a financial system that seems like it benefits corporations rather than clients. Brim was created to help people use credit more effectively so they can reach their full potential in life. The name Brim reflects the spirit of positivity and optimism the brand hopes to embody.