Canvas Wordmark 2Canvas Wordmark 2

Making Everyone’s Home as Unique as They Are.

Client: Canadian Tire Corporation
Agency: Jackman

Scope of work
Name generation

Wordmark
Packaging design

Marketing communications
Brand Guidelines

Canvas is a marque private label home decor brand sold at Canadian Tire. The brand accomodates a range of aesthetics from traditional to modern. A custom wordmark was designed to be positively noticed, but not compete with nor detract from the product itself. Packaging showcases the great style and design of products, brought to life through inspirational photography. A seasonal Holiday variant was also developed.

Canvas HenrikCanvas Henrik
Canvas LightingCanvas Lighting
Canvas Glassware PackagingCanvas Glassware Packaging
Cushion 2Cushion 2
Canvas CoverCanvas Cover
Canvas ChristmasCanvas Christmas
Canvas Christmas WrappingCanvas Christmas Wrapping
Canvas Holiday TapeCanvas Holiday Tape
Canvas Brand GuidelinesCanvas Brand Guidelines