Coors Peak, 
The Naturally
Great Beer.

Client: Molson Coors Brewing Company
Agency: Landor—San Francisco

Scope of work: 
Packaging Design
Brand Identity

More than ever, Millennials are seeking healthier, authentic products made from natural ingredients. Using a first-of-its-kind malting process, Coors Peak is made from sprouted brown rice and 100% natural ingredients. The compelling packaging breaks through the existing niche segment of gluten free beer by appealing to health-concious beer drinkers' desire for better, healthier choice.