Frank WordmarkFrank Wordmark

Honest and True Personality that Doesn’t Demand a Back Story.

Client: Canadian Tire Corporation
Agency: Jackman

Scope of work 
Name generation

Wordmark

Packaging design
Photography direction
Brand standards manual

 

Frank is a private label consumables brand of everyday staples at a competitive price. Key to the Frank name is conveying a personality that is honest and straightforward. The name ‘Frank’ has a useful double entendre: both a candid, ‘no-BS’ adjective, and as an un-fussy given name. The brand identity has the versatility to stretch over multiple product categories with confidence.

Frank Paper nutsFrank Paper nuts
Frank CoffeeFrank Coffee
Frank Paper TowelsFrank Paper Towels
Frank Paper TPFrank Paper TP
Frank TissuesFrank Tissues
Frank Cleaning ProductsFrank Cleaning Products
Frank Brand GuidelinesFrank Brand Guidelines