Fridays WordmarkFridays Wordmark

Reinventing the Fridays 360º Customer Experience. 

Client: T.G.I. Fridays
Agency: Jackman

Scope of work
Brand identity
Signage
Wordmark
Photography direction
Packaging design
Communications design
Brand identity guidelines

Fridays is shifting brand perceptions and breaking out of the cluttered casual dining category by defining and creating a dynamic new social hub to meet millennial needs. The new open environment space offers guests a comfortable place to work, have off-site meetings, or just relax on the couch. Bartenders are up early creating fresh-squeezed juices, along with espressos, cappuccinos and lattes for the morning pick-me-up. The repositioning included a complete design program.

Fridays CoffeeFridays Coffee
Fridays ExteriorFridays Exterior
Processed with VSCO with q2 presetProcessed with VSCO with q2 preset
Processed with VSCO with q2 presetProcessed with VSCO with q2 preset
Social SceneSocial Scene
Fridays Totally Decent Coffee PackagingFridays Totally Decent Coffee Packaging
Fridays Menu CoverFridays Menu Cover
HangoutHangout
Fridays Activation CardsFridays Activation Cards
Processed with VSCO with q2 presetProcessed with VSCO with q2 preset
Processed with VSCO with q2 presetProcessed with VSCO with q2 preset