Giving New Meaning to Community Care.

Client: Kensington Health
Agency: Conflict

Scope of work 
Brand Identity

Editorial Design
Wayfinding Signage
Brand Guidelines

Kensington Health is one of the most unique not-for-profit healthcare organization in Canada, with a range of service offerings that include long-term care and hospice care to one of the country’s top eye clinics and diagnostic imaging centres. The brand’s entire visual identity was transformed to reflect an organization that balances world-class expertise with the humanity and warmth of a good neighbour. The most fundamental visual element of Kensington Health is the K brand mark; the intersecting lines of the signature K was inspired by the idea of a tight-knit community and their famous central Toronto intersection.


Kensington Health Office WallKensington Health Office Wall
Kensington Business CardsKensington Business Cards
Kensington Health JournalKensington Health Journal
Kensington Health Tabloid JournalKensington Health Tabloid Journal
Kensington Health Hospice Case for SupportKensington Health Hospice Case for Support
Kensington Health WayfindingKensington Health Wayfinding