MK Hand Box Butter ChickenMK Hand Box Butter Chicken

Cook-in
is the New
Take-out.

Client: Longo Brothers Fruit Markets Inc.
Agency: Conflict

Scope of work
Name generation

Wordmark
Packaging design

Photography Direction
Marketing communications

Longo’s Meal Kits are chef-inspired recipes you make at home. The packaging design needed to accommodate smaller print runs because of an ever-changing menu offering. A single core box and a modular labeling system was developed to allow for sudden recipe changes and a constantly rotating recipe list. The extra-large typography around the perimeter of the box was inspired by the idea of a modern Italian lunch box.

Meal Kit 8 boxesMeal Kit 8 boxes
Meal Kit LogoMeal Kit Logo
MK Black Front and BackMK Black Front and Back
Longo's Meal Kit Back LabelLongo's Meal Kit Back Label
MK Black Recipe BooksMK Black Recipe Books
Flat Iron Kebabs IngredientsFlat Iron Kebabs Ingredients
pappardelle Ingredients 2pappardelle Ingredients 2
MK Hand Box on MarbleMK Hand Box on Marble