Cook-in
is the New
Take-out.

Client: Longo Brothers Fruit Markets Inc.
Agency: Conflict

Scope of work
Name generation
Wordmark
Packaging design
Photography Direction
Marketing communications

Longo’s Meal Kits are chef-inspired recipes you make at home. The packaging design needed to accommodate smaller print runs because of an ever-changing menu offering. A single core box and a modular labeling system was developed to allow for sudden recipe changes and a constantly rotating recipe list. The extra-large typography around the perimeter of the box was inspired by the idea of a modern Italian lunch box.