Longos-Private Label Pie StackLongos-Private Label Pie Stack

Higher Standards on Every Shelf.

Client: Longo Brothers Fruit Markets Inc.
Agency: Conflict

Scope of work 
Brand identity
Packaging design
Brand identity guidelines

Longo’s is a family-owned and family-run grocer that live by the principle that they wouldn’t serve to their customers anything they wouldn’t happily serve their own family. That means products with clean ingredient decks that are responsibly sourced, made with care, and reasonably priced. Every private label package that bares the Longo’s name looks and feels as carefully considered as the product it carries.  

Longos-Private Label SaladsLongos-Private Label Salads
Longos-Private Label SaucesLongos-Private Label Sauces
Longos-Private Label TomatoesLongos-Private Label Tomatoes
Longos-Private Label Tortillas and SalsaLongos-Private Label Tortillas and Salsa
Longos-Sommelier ToteLongos-Sommelier Tote