Longos Backlit TSA PostersLongos Backlit TSA Posters

The Highest Standards Are Family Standards.

Client: Longo Brothers Fruit Markets Inc.
Agency: Conflict

Scope of work 
Brand identity
Photography direction
Communications design
Packaging design
Signage
Brand identity guidelines

Longo’s isn’t just another grocery store. First and foremost, it’s a family-owned and family-run business – one that includes multiple generations of family members and relatives. And while there’s a lot that makes Longo’s different, all of it comes back to the family standards that guide every decision they make since opening their first store in 1956. These “Family Standards” are at the core of Longo’s repositioned brand story and updated design encompassing everything from Longo’s quarterly Experience magazine and its weekly flyer to its social media channels and digital in-store signage.

Longo's Food Photography 1Longo's Food Photography 1
Longo's Food Photography 2of2Longo's Food Photography 2of2
Longos Tabloid Flyer CoverLongos Tabloid Flyer Cover
Longo's Tabloid SpreadLongo's Tabloid Spread
Longo's FlyerLongo's Flyer
Longo's Flyer Interior SpreadLongo's Flyer Interior Spread
Experience Magazine CoverExperience Magazine Cover
MK Hand Box on CreamMK Hand Box on Cream
Longo's Packaging 1Longo's Packaging 1
Longo's Packaging 2Longo's Packaging 2
Longo's Social FestsLongo's Social Fests
Longos Family Secrets ToteLongos Family Secrets Tote
Butcher PaperButcher Paper
Longo's GuidelinesLongo's Guidelines