The Highest Standards Are Family Standards.

Client: Longo Brothers Fruit Markets Inc.
Agency: Conflict

Scope of work 
Brand identity
Photography direction
Communications design
Packaging design
Signage
Brand identity guidelines

Longo’s isn’t just another grocery store. First and foremost, it’s a family-owned and family-run business – one that includes multiple generations of family members and relatives. And while there’s a lot that makes Longo’s different, all of it comes back to the family standards that guide every decision they make since opening their first store in 1956. These “Family Standards” are at the core of Longo’s repositioned brand story and updated design encompassing everything from Longo’s quarterly Experience magazine and its weekly flyer to its social media channels and digital in-store signage.