Light Beer You Can Feel Better About.
Client: Molson Coors Brewing Company
Agency: Landor—San Franscisco
Scope of work
Packaging design
Wordmark
Comsumers want a beer that compliments their healthy lifestyle and are drawn to the idea of drinking smarter as it ensures not all the hard work they have done gets undone. Miller 64 is a Super Light beer with only 64 calories. The visual identity is as light and crisp as the beer inside.