Molson Montreal LableMolson Montreal Lable

Where Good Things Come Together. 

Client: Molson Coors Brewing Company
Agency: zig (Now Crispin Porter + Bogusky)
Scope of work: 
Packaging Design

Brand Identity

Montréal is the birthplace of Molson’s first brewery in 1786, over 225 years ago. Molson Montréal is a premium brew designed to evoke the emotive qualities of a vibrant cosmopolitan city. Conceived as a modern classic, the aspirational lable gives a nod to Molson's historic roots with a forward thinking approach; comfort in a familiar beer aesthetic. 

Molson Montreal BottleMolson Montreal Bottle
Molson Montreal caseMolson Montreal case
Molson Montreal cansMolson Montreal cans
Molson Montreal capMolson Montreal cap