Control Applied to Power. 

Client: Canadian Tire Corporation
Agency: Jackman

Scope of work: 
Brand Identity
Packaging Design
Brand standards manual

Motomaster OE Plus is a MotoMaster sub-brand within the Heavy Automotive Parts line of Canadian Tire’s business (brakes, rotors, chassis and hub assemblies). Targeted to both DIY, DIFM and mechanics the packaging needed to be strong and masculine in tone and manner, but also communicate reliability and safety.