Paws Up dry foodPaws Up dry food

Delight in a Bowl. 

Client: Canadian Tire Corporation
Agency: Jackman

Scope of work
Name generation
Packaging design
Iconography
Photography direction

Paws Up! is a line of pet food, treats, rawhide, pet accessories and toys. Packaging is designed to drive impact on shelf and convey the delight in a bowl that the brand is all about. 

Paws Up Dog Wet FoodPaws Up Dog Wet Food
Paws Up Cat CansPaws Up Cat Cans
Paws Up ToyPaws Up Toy
Paws Up Brand GuidelinesPaws Up Brand Guidelines