Paws Up dry foodPaws Up dry food

Delight in a Bowl. 

Client: Canadian Tire Corporation
Agency: Jackman

Scope of work
Name generation
Packaging design
Iconography
Photography direction

Paws Up! is a line of pet food, treats, rawhide, pet accessories and toys. Packaging is designed to drive impact on shelf and convey the delight in a bowl that the brand is all about. 

Paws Up Dog Wet FoodPaws Up Dog Wet Food
Paws Up Cat CansPaws Up Cat Cans
Paws Up Brand GuidelinesPaws Up Brand Guidelines