The Working & Learning Company.

Client: Staples
Agency: Jackman

Scope of work
Brand identity
Wordmark
Private label packaging design

The way people work is changing. Known for decades as an office supplies warehouse, Staples Canada is now the Working and Learning Company, with new a strategy that extends far beyond selling pens and notebooks and a new retail layout intended to encourage consumer interaction. The new concept stores will also host a speaker series, professional networking events and a coworking space to share ideas called Staples Studio. This change is reflected in a new, refreshed logo which reflects the collaboration between customers and store associates across the country.