The Traditional Pub Identity Reimagined for Urban Life. 

Client: The Fox & Fiddle
Agency: Jackman

Scope of work:
Brand identity
Signage
Wordmark
Photography direction
Packaging design
Communications design
Brand identity guidelines

From its roots as a British-style pub, established in 1989, The Fox & Fiddle has grown to 17 locations in Canada. As The Fox & Fiddle open locations outside the country they need to consistently express the look and feel their brand and key message to franchisees and customers. A comprehensive re-brand was undertaken including a complete design program, marketing strategy and launch awareness tactics.