Yardworks LogoYardworks Logo

Performance and Durability to Help Maintain Your Yard in Any Season.

Client: Canadian Tire Corporation
Agency: Jackman

Scope of work:
Logo design
Packaging design
Iconography

Yardworks covers a wide range of outdoor products and manual tools. The Yardworks brand and packaging was completely overhauled and repositioned to appeal to both male and female markets by creating a strong yet approachable concept focused on easy customer decision making. The design includes a special treatment to call out innovative product features. The result is increased sales and improved quality perception for the brand.

Yardworks Electric Chain SawYardworks Electric Chain Saw
Yardworks Hose PackagingYardworks Hose Packaging
Yardworks PackagingYardworks Packaging
Yardworks Mower ImageYardworks Mower Image
Yardworks Snow ShovelYardworks Snow Shovel
Yardworks Brand Guidelines 2Yardworks Brand Guidelines 2